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AVIF (AV1 Image File Format) is one of the most advanced image formats available today, offering superior compression and quality compared to older formats like JPEG, PNG, and even WebP. However, even though AVIF is already efficient, compressing AVIF images can further reduce file sizes, especially for high-resolution images or large batches of files. This ensures even faster load times, lower bandwidth consumption, and better performance across all devices, particularly for mobile users and users on slower networks.
Web developers, photographers, and designers benefit from AVIF compression as it allows them to deliver visually rich content without sacrificing speed. A smaller AVIF image loads more quickly, improving user experience and enhancing website SEO by boosting Core Web Vitals such as LCP (Largest Contentful Paint). Additionally, compressing AVIF helps reduce hosting costs and server load when managing many media assets.
Compression tools for AVIF usually let you control the balance between image quality and size. This means you can significantly shrink the file size while maintaining excellent visual clarity — perfect for responsive websites, apps, or sharing via email or social media.