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GIFs are a popular format for short animations and image loops, but they can have large file sizes, especially when they contain many frames or high resolutions. Compressing GIFs helps significantly reduce their file size without drastically affecting quality or animation smoothness. This makes GIFs faster to load on websites, improves mobile performance, reduces bandwidth consumption, and ensures a better overall user experience.
When a GIF is compressed, it becomes lighter and more efficient for sharing on social media, embedding in blogs, or using in email marketing without causing slowdowns. It also helps with website performance, contributing to improved SEO rankings by boosting speed metrics like Core Web Vitals (such as LCP and FID).
Furthermore, compressing GIFs is useful for saving storage space and optimizing loading times on slower networks. Whether you’re a designer, marketer, or content creator, using compressed GIFs helps deliver your content more efficiently.