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WebP is a modern image format developed by Google that already offers excellent compression and quality compared to older formats like JPG and PNG. However, compressing WebP images even further has its own set of advantages. Despite being efficient by default, uncompressed or high-quality WebP files can still be relatively large—especially when used in bulk across a website. By compressing WebP images, you reduce file size without significantly affecting visual quality, which leads to faster loading times and a better user experience.
Faster websites rank higher in search engines (SEO) and perform better on mobile devices and limited-bandwidth networks. If you run a blog, eCommerce site, portfolio, or media-heavy web app, compressing WebP images allows you to deliver content more efficiently while saving server bandwidth and storage space. This also improves metrics like bounce rate, conversion rate, and Core Web Vitals scores.
Moreover, compressed WebP files are ideal for email attachments, social sharing, and mobile-first designs, where speed and responsiveness are key. Many compression tools use smart algorithms to preserve the original quality of your WebP files while achieving considerable size reductions.